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Instagram post 2183385745977420455_3022119206 Just some ingredients we found in "clean beauty" brands. . Clean Beauty brands love to scream which ingredients they do not use. And it is of course very easy to say which ingredients their products do not contain. There are 1000's of ingredients to choose from. Just find some nasty ones, put them in a list and you're done. . Now think about this: shouldn't the question be what a product DOES contain? Isn't that what is important? Imagine a meal being advertised as not containing rat poison. That's great isn't it? But what if it did contain cyaankali (one of the strongest poisons in the world)? Wouldn't it have been better to have known that upfront? Therefore we can not stress it enough: don't listen to free from claims. Don't even read them. Instead, read the ingredient lists. . It is great that beauty products are becoming "cleaner" and it's absolutely true that some brands are really doing a great job. Unfortunately though it is much easier to "clean wash" than it is to "green wash", and the term has now mostly become a marketing sham. . Because who knows what clean beauty actually is? I'll tell you: nobody! Being clean or not is just an opinion of a brand, and every brands opinion is different. Or it’s simply used for marketing purposes, because clean currently sells. . There is absolutely no definition for clean beauty. In fact, the EU will tell you that everything on the market here could be defined as clean, because they have strict rules about what is allowed and what is safe. Did you know that for this reason, the term “Clean Beauty” is not even allowed in the EU, because it insinuates other brands are "dirty", or even dangerous? . Transparency is key: read the ingredient lists, and then decide if you would like to use a product or not. . Have a good weekend everyone! #cleanbeauty #natural #cosmetics #cosmeticinaturali #naturkosmetik #bio #vegan #organic #makup #mua
Instagram post 2171701507783814244_3022119206 Good morning! Are you in the mood for... Cupcake? #veganbeauty #naturalcosmetics #naturkosmetik #crueltyfreebeauty #mineralpigments #eyeshadow #makeup #cosmetics #cosmeticinaturali
Instagram post 2169947740474264765_3022119206 We joked with @loudartford_mua that we should rename our liquid lip paints to liquid anywhere paints. Here she uses Render under the eyes because.... why not? Shot by the amazing @thea_baddiley @stellacreativeartists on the gorgeous @samaramartins__ 💚 . . . . . . #beauty #makeup #skin #greenbeauty #organicbeauty #naturalbeauty #mua #greenmakeupartist #makeupartist #smokeyeye #eyeshadow #pinkeyeshadow #eyemakeup #crueltyfreemakeup #cleanbeauty #vegan #veganmakeup #cosmetics #naturkosmetik
Instagram post 2160177159671587518_3022119206 Look at all this prettiness! Did you know our magnetic make-up pallettes also hold refills from other brands? Just tetris them right in! 📷 By @sjaniel
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