New in:LIP LEGENDS in 9 Shades
New in:LIP LEGENDS in 9 shades
LIPS
LEARN MORE ABOUT OUR LIP PRODUCT RANGE
Your lips are a canvas. What you do with them is entirely up to you.
HIRO’s lip collection is designed for every mood, every moment, every version of you. Whether you want nourishing color, bold statement shades, mood-reactive magic, or precise definition, we’ve got a formula that matches how you want to express yourself. Mix, match, and discover what feels right.
Because your lips, your space.
LIPS
LEARN MORE ABOUT OUR LIP PRODUCT RANGE
Your lips are a canvas. What you do with them is entirely up to you.
HIRO’s lip collection is designed for every mood, every moment, every version of you. Whether you want nourishing color, bold statement shades, mood-reactive magic, or precise definition, we’ve got a formula that matches how you want to express yourself. Mix, match, and discover what feels right.
Because your lips, your space.
Effortless. Defined. Yours.
LIP LEGENDS coming soon
The HIRO Lip Legend Crayon fills, defines and smooths in one confident stroke, combining the precision of a lip liner with the payoff of a lipstick. Its chunky, ergonomic shape glides effortlessly over lips, so lining and filling happen in a single easy motion. With 22% pure pigment and nourishing oils, it delivers intense, long-lasting color that never dries out your lips – finishing in a soft, velvety matte.
The Formula
Built on coconut oil and nourishing plant waxes for a comfortable, non drying wear. Mineral pigments deliver the intense, true to shade color payoff, while the soft formula glides on smoothly for a velvety matte finish that lasts.
Vegan.
The 9 Shades
SIMONE - soft peach
GIULIA - warm brown
ELISA - vibrant red
DARELLE - muted rose
ELINE - calm berry
LIZA - dusty mauve
SOFIA - cool brown
CAMILLE - warm tan
OLIVIA - wine red
Effortless. Defined. Yours.
LIP LEGENDS coming soon
The HIRO Lip Legend Crayon fills, defines and smooths in one confident stroke, combining the precision of a lip liner with the payoff of a lipstick. Its chunky, ergonomic shape glides effortlessly over lips, so lining and filling happen in a single easy motion. With 22% pure pigment and nourishing oils, it delivers intense, long-lasting color that never dries out your lips – finishing in a soft, velvety matte.
The Formula
Built on coconut oil and nourishing plant waxes for a comfortable, non drying wear. Mineral pigments deliver the intense, true to shade color payoff, while the soft formula glides on smoothly for a velvety matte finish that lasts.
Vegan.
The 9 Shades
SIMONE - soft peach
GIULIA - warm brown
ELISA - vibrant red
DARELLE - muted rose
ELINE - calm berry
LIZA - dusty mauve
SOFIA - cool brown
CAMILLE - warm tan
OLIVIA - wine red
Magic in seconds
LIP SWITCH
Your lips, your mood, your magic. Your unique color, revealed.
This isn’t just a lipstick – it’s a color-changing experience. Watch the magic happen as the formula reacts to your skin’s pH and body temperature, transforming into a custom shade in seconds. From soft pinks to bold fuchsias and everything in between, your lip color is as dynamic and personal as your mood.
The Formula
Hydrating and long-lasting, this creamy pencil glides on effortlessly, delivering vibrant, tailored color with a soft, plump finish. Infused with nourishing coconut oil to soothe and prevent dryness, antioxidant-rich vitamin E and oryzanol to protect against oxidative stress and aging, and natural waxes for a smooth, silky texture. 100% vegan, 99.7% natural, 27% organic, made in the EU.
The 3 Shades
CASSY - individual purple tone
ARI - individual nude-peach tone
RAE - individual radiant rose tone
Magic in seconds
LIP SWITCH
Your lips, your mood, your magic. Your unique color, revealed.
This isn’t just a lipstick – it’s a color-changing experience. Watch the magic happen as the formula reacts to your skin’s pH and body temperature, transforming into a custom shade in seconds. From soft pinks to bold fuchsias and everything in between, your lip color is as dynamic and personal as your mood.
The Formula
Hydrating and long-lasting, this creamy pencil glides on effortlessly, delivering vibrant, tailored color with a soft, plump finish. Infused with nourishing coconut oil to soothe and prevent dryness, antioxidant-rich vitamin E and oryzanol to protect against oxidative stress and aging, and natural waxes for a smooth, silky texture. 100% vegan, 99.7% natural, 27% organic, made in the EU.
The 3 Shades
CASSY - individual purple tone
ARI - individual nude-peach tone
RAE - individual radiant rose tone
Paint your mood
LIP PAINTS
This is not a liquid lipstick. HIRO’s Liquid Lip Paints are super bold, highly pigmented, and unapologetically opaque – designed for color that makes a statement.
Apply with your fingertip for a creamy, nourished feel. Use the precision applicator for full opacity and intensity. Either way, you get rich, saturated color that dries to a soft matte finish.
Your Face, Your Space
Lips, cheeks, eyes – these paints work everywhere. They make an incredible blush that blends beautifully and lasts all day. Create a monochromatic moment across your entire face, or layer and mix shades to make something entirely your own. There are no rules here.
The Formula
A nourishing blend of castor seed and jojoba oils keeps your skin comfortable while delivering intense, saturated color. Carnauba wax and lightweight silica create a smooth application and soft matte finish that lasts. 100% natural, vegan ingredients. No compromise on color or care.
The 8 Shades
VALENCIA - peachy orange
HUE - vibrant rose-red
RE-COAT - red with blue undertones
RENDER - true magenta
JAMP - oxblood red
LEYSTER - soft mauve
RUYSCH - fresh rosy apricot
MERIAN - dark warm brown
Paint your mood
LIP PAINTS
This is not a liquid lipstick. HIRO’s Liquid Lip Paints are super bold, highly pigmented, and unapologetically opaque – designed for color that makes a statement.
Apply with your fingertip for a creamy, nourished feel. Use the precision applicator for full opacity and intensity. Either way, you get rich, saturated color that dries to a soft matte finish.
Your Face, Your Space
Lips, cheeks, eyes – these paints work everywhere. They make an incredible blush that blends beautifully and lasts all day. Create a monochromatic moment across your entire face, or layer and mix shades to make something entirely your own. There are no rules here.
The Formula
A nourishing blend of castor seed and jojoba oils keeps your skin comfortable while delivering intense, saturated color. Carnauba wax and lightweight silica create a smooth application and soft matte finish that lasts. 100% natural, vegan ingredients. No compromise on color or care.
The 8 Shades
VALENCIA - peachy orange
HUE - vibrant rose-red
RE-COAT - red with blue undertones
RENDER - true magenta
JAMP - oxblood red
LEYSTER - soft mauve
RUYSCH - fresh rosy apricot
MERIAN - dark warm brown
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High-Performance Natural Makeup. Vegan. Cruelty-Free. 🤍 Berlin
About
Makeup is a form of expression.
It adapts to you.
HIRO makes intuitive, high-performance natural products, buildable, versatile, reduced to what matters.
Skin looks like skin. No perfection, only individuality.
Founded in Berlin 🤍
Office
Visits
Pettenkoferstraße 12
10247 Berlin, Germany
Company
HIRO Cosmetics
by Flowing Cosmetics Vertriebs GmbH
Pettenkoferstraße 12
10247 Berlin
Conversation
[email protected]
+49 30 552 74 320
High-PerformanceNatural Makeup. Vegan.Cruelty-Free. 🖤 Berlin
Makeup is a form of expression.
It adapts to you.
HIRO makes intuitive, high-performance natural products, buildable, versatile, reduced to what matters.
Skin looks like skin. No perfection, only individuality.
Founded in Berlin 🖤
Visits
Pettenkoferstraße 12
10247 Berlin, Germany
Company
HIRO Cosmetics
by Flowing Cosmetics Vertriebs GmbH
Pettenkoferstraße 12
10247 Berlin
[email protected]
+49 30 552 74 320