EYES
LEARN MORE ABOUT OUR EYE PRODUCTS
Everything to shape, define and color your eyes – all with skin loving formulas. From buildable eyeshadows in every finish, to brow products that fill and define, precise eye pencils for lining and smoking out, and mascaras that add volume without weighing lashes down. Mix, layer and build the look that’s yours.
Lift, length, look up.
MASCARA
Whichever finish you’re after, our mascaras are built with skin-loving, lash-nourishing ingredients.
BADA BOOM is our bestseller for dramatic volume and definition, while the CLASSIC MASCARA offers a lighter, natural look in two flattering shades.
The Formula
BADA BOOM MASCARA
A creamy, fast-drying formula built on plant waxes for structure and hold. Castor oil, coffee extract and green tea extract support healthy lash growth, while the double-sided silicone brush separates and defines with the short side, then builds volume with the long side. Removes easily with warm water.
CLASSIC MASCARA
A blend of herbs and coffee powder supports healthy lash growth, applied with a traditional bristle brush for anyone who prefers it over silicone. Water-resistant, gentle on sensitive eyes and easy to wear all day without smudging or flaking.
The Shades
BADA BOOM MASCARA
deep black
CLASSIC MASCARA
deep black
beautiful brown
Lift, length, look up.
MASCARA
Whichever finish you’re after, our mascaras are built with skin-loving, lash-nourishing ingredients.
BADA BOOM is our bestseller for dramatic volume and definition, while the CLASSIC MASCARA offers a lighter, natural look in two flattering shades.
The Formula
BADA BOOM MASCARA
A creamy, fast-drying formula built on plant waxes for structure and hold. Castor oil, coffee extract and green tea extract support healthy lash growth, while the double-sided silicone brush separates and defines with the short side, then builds volume with the long side. Removes easily with warm water.
CLASSIC MASCARA
A blend of herbs and coffee powder supports healthy lash growth, applied with a traditional bristle brush for anyone who prefers it over silicone. Water-resistant, gentle on sensitive eyes and easy to wear all day without smudging or flaking.
The Shades
BADA BOOM MASCARA
deep black
CLASSIC MASCARA
deep black
beautiful brown
One layer for a defined look,
two layers for the full
BADA BOOM volume effect.
One layer for a defined look,
two layers for the full
BADA BOOM volume effect.
Press play on color.
PRESSED EYESHADOW
From matte to shimmer, warm to cool, bold to barely there, HIRO Pressed Eyeshadows turn any look into a moment.
15 shades deliver long-lasting, buildable color that blends effortlessly with zero fallout.
Completely natural and vegan – whether they last until sunrise is up to you.
The Formula
Rice powder gives these shadows their soft, blendable texture, while jojoba oil and grape seed oil nourish lids as you wear them. Vitamin E and botanical extracts – olive, rosemary, oregano and lavender – keep the formula gentle even with daily use.
100% natural, 75% organic, gluten free, vegan.
The 15 Shades
.WAV - warm matte brown
808 - shimmering old gold
ALIASING - deep matte blue
ANALOG - warm shimmering bronze
B2B - neutral brown taupe with silver glitter
CROSSFADING - dark matte plum with silver glitter
EQUALIZER - shimmering copper
FREQUENCY - frosty shimmering silver
HEADROOM - creamy velvety baby pink
LFO - shimmering cool-toned taupe
LOOP - shimmering turquoise
MIDI - neutral matte brown
REMIX - shimmering warm champagne peach (doubles as a highlighter)
SEQUENCER - creamy warm gold with shimmer
SYNCHRONIZE - dark matte forest green
VELOCITY - shimmering light apricot
VINYL - matte rich black with silver glitter
Press play on color.
PRESSED EYESHADOW
From matte to shimmer, warm to cool, bold to barely there, HIRO Pressed Eyeshadows turn any look into a moment.
15 shades deliver long-lasting, buildable color that blends effortlessly with zero fallout.
Completely natural and vegan – whether they last until sunrise is up to you.
The Formula
Rice powder gives these shadows their soft, blendable texture, while jojoba oil and grape seed oil nourish lids as you wear them. Vitamin E and botanical extracts – olive, rosemary, oregano and lavender – keep the formula gentle even with daily use.
100% natural, 75% organic, gluten free, vegan.
The 15 Shades
.WAV - warm matte brown
808 - shimmering old gold
ALIASING - deep matte blue
ANALOG - warm shimmering bronze
B2B - neutral brown taupe with silver glitter
CROSSFADING - dark matte plum with silver glitter
EQUALIZER - shimmering copper
FREQUENCY - frosty shimmering silver
HEADROOM - creamy velvety baby pink
LFO - shimmering cool-toned taupe
LOOP - shimmering turquoise
MIDI - neutral matte brown
REMIX - shimmering warm champagne peach (doubles as a highlighter)
SEQUENCER - creamy warm gold with shimmer
SYNCHRONIZE - dark matte forest green
VELOCITY - shimmering light apricot
VINYL - matte rich black with silver glitter
One pigment, endless looks.
MINERAL EYESHADOW
Mix, match, wear it wet or dry: HIRO Mineral Eyeshadows deliver fantastically intense color in a powder soft, silky texture.
Apply a light dusting for a soft wash of color, or go wet for a bold, statement-making finish.
One shade, endless looks – from classic daytime to full glam.
The Formula
A pure mineral pigment base, buildable from a subtle wash to full intensity, wet or dry.
100% natural.
The 40 Shades
NICE ICE - white highlighter
HIGH ON LIGHT - champagne
COOKIES CREAM - matte nude
BUBBLES - golden nude
GOLD RUSH - warm gold
COPPER DELIGHT - copper
BOOGIE NIGHTS - gold copper glitter
TAUPA DISCO - taupe, purple shimmer
COTTON CANDY - pink nude, sparkle
APRICOT GLOW - metallic apricot glitter
MISTY ROSE - warm pink
MAUVELOUS - eggplant pink
CUPCAKE - golden pink peach
BUBBLE GUM - cool pink glitter
RUBY SKY - red, multi shimmer
AUBER GINA - eggplant liner
BRAVA LAVA - red brown, foil wet
HIPSTER - red brown, green foil wet
CHOCOHOLIC - chocolate brown
STICKY TOFFEE - brown, icy shimmer
ROCK CHIQUE - contour/smokey brown
GOING NUTS - gold brown
BAM BAM - taupe brown, smokey
MADEMOISELLE - bronze brown
GO VERTIGO - taupe grey
FLASHES - silver grey
FLINGY - purple, blue undertones
CRAZY PLUM - red purple
PINOT NOIR - blue purple, liner
NAVY BABY - shimmering light blue
NAUGHTY CALL - deep blue, liner
BLUE ROYALE - lagoon blue
SPLASH - shimmering sea green
EMERALD - dark green, blue tones
GREEN DREAMS - mint
I'M SO RETRO - emerald green
JAD'OR - olive
MANGO TANGO - mango yellow
PLAY OF OPAL - apricot pearl
WHITE KNIGHT - lightener base
BLACK KNIGHT - matte black
One pigment, endless looks.
MINERAL EYESHADOW
Mix, match, wear it wet or dry: HIRO Mineral Eyeshadows deliver fantastically intense color in a powder soft, silky texture.
Apply a light dusting for a soft wash of color, or go wet for a bold, statement making finish.
One shade, endless looks – from classic daytime to full glam.
The Formula
A pure mineral pigment base, buildable from a subtle wash to full intensity, wet or dry.
100% natural.
The 40 Shades
NICE ICE - white highlighter
HIGH ON LIGHT - champagne
COOKIES CREAM - matte nude
BUBBLES - golden nude
GOLD RUSH - warm gold
COPPER DELIGHT - copper
BOOGIE NIGHTS - gold copper glitter
TAUPA DISCO - taupe, purple shimmer
COTTON CANDY - pink nude, sparkle
APRICOT GLOW - metallic apricot glitter
MISTY ROSE - warm pink
MAUVELOUS - eggplant pink
CUPCAKE - golden pink peach
BUBBLE GUM - cool pink glitter
RUBY SKY - red, multi shimmer
AUBER GINA - eggplant liner
BRAVA LAVA - red brown, foil wet
HIPSTER - red brown, green foil wet
CHOCOHOLIC - chocolate brown
STICKY TOFFEE - brown, icy shimmer
ROCK CHIQUE - contour/smokey brown
GOING NUTS - gold brown
BAM BAM - taupe brown, smokey
MADEMOISELLE - bronze brown
GO VERTIGO - taupe grey
FLASHES - silver grey
FLINGY - purple, blue undertones
CRAZY PLUM - red purple
PINOT NOIR - blue purple, liner
NAVY BABY - shimmering light blue
NAUGHTY CALL - deep blue, liner
BLUE ROYALE - lagoon blue
SPLASH - shimmering sea green
EMERALD - dark green, blue tones
GREEN DREAMS - mint
I'M SO RETRO - emerald green
JAD'OR - olive
MANGO TANGO - mango yellow
PLAY OF OPAL - apricot pearl
WHITE KNIGHT - lightener base
BLACK KNIGHT - matte black
Line it. Own it.
EYE PENCILS
This 100% natural, vegan eye pencil is gentle enough even for sensitive eyes. Firm enough to draw precise lines, creamy enough to blend beautifully, it’s your go-to for anything from a sharp eyeliner to a full smokey eye.
Long-lasting and matte, with zero limits on how far you take the look.
WEAR IT AS
Eyeliner, smokey eye or a 60s-inspired liner, the pencil handles it all. Waterproof and long-wearing, it stays put through the day without smudging or fading.
We love ACHROMATIC as a lip liner. For deeper skin tones, PITCH doubles as a lip liner for even more depth and definition.
The Formula
Marula oil, organic jojoba oil and organic shea butter keep the formula creamy enough to blend while staying firm enough to draw a precise line. Nourishing plant oils and vitamin E care for the delicate eye area with every wear.
100% natural, vegan.
The 3 Shades
ACHROMATIC - deep brown
PITCH - black
CADENZA - sparkling olive green
Line it. Own it.
EYE PENCILS
This 100% natural, vegan eye pencil is gentle enough even for sensitive eyes. Firm enough to draw precise lines, creamy enough to blend beautifully, it’s your go-to for anything from a sharp eyeliner to a full smokey eye.
Long-lasting and matte, with zero limits on how far you take the look.
WEAR IT AS
Eyeliner, smokey eye or a 60s-inspired liner, the pencil handles it all. Waterproof and long-wearing, it stays put through the day without smudging or fading.
We love ACHROMATIC as a lip liner. For deeper skin tones, PITCH doubles as a lip liner for even more depth and definition.
The Formula
Marula oil, organic jojoba oil and organic shea butter keep the formula creamy enough to blend while staying firm enough to draw a precise line. Nourishing plant oils and vitamin E care for the delicate eye area with every wear.
100% natural, vegan.
The 3 Shades
ACHROMATIC - deep brown
PITCH - black
CADENZA - sparkling olive green
Brows on lock.
BROW BOSS BROW GEL
BROW BOSS shapes, fixes and styles your brows like never before – whether you want a hint of color or clean, flexible hold. The lightweight formula applies evenly for a natural finish and lasts all day without smudging, flaking or feeling stiff. Choose CLEAR to tame and set, or TINTED to fill and define in a shade built for your hair color.
The Formula
A lightweight gel formula built around aloe vera and glycerin for hydration – with botanical extracts rosemary, lavender, oregano and thyme – to care for brows while holding them in place. Buildable color in the TINTED formula, flexible hold in both.
Made in the USA.
The 5 Shades
CLEAR - flexible, invisible hold for any brow
BLONDE - a soft, balanced tone for light hair, subtle definition
TAUPE - a grey brown blend for ashy hair, soft and natural
WARM BROWN - a rich warm brown for medium to dark hair
BLACK BROWN - a bold, intense tone for dark hair and dramatic definition
Brows on lock.
BROW BOSS BROW GEL
BROW BOSS shapes, fixes and styles your brows like never before – whether you want a hint of color or clean, flexible hold. The lightweight formula applies evenly for a natural finish and lasts all day without smudging, flaking or feeling stiff. Choose CLEAR to tame and set, or TINTED to fill and define in a shade built for your hair color.
The Formula
A lightweight gel formula built around aloe vera and glycerin for hydration – with botanical extracts rosemary, lavender, oregano and thyme – to care for brows while holding them in place. Buildable color in the TINTED formula, flexible hold in both.
Made in the USA.
The 5 Shades
CLEAR - flexible, invisible hold for any brow
BLONDE - a soft, balanced tone for light hair, subtle definition
TAUPE - a grey brown blend for ashy hair, soft and natural
WARM BROWN - a rich warm brown for medium to dark hair
BLACK BROWN - a bold, intense tone for dark hair and dramatic definition
One step, full brow.
WOW BROW BROW POMADE
WOW BROW shapes and colors in one step – with a creamy, smudge-proof formula that glides on skin and grips hair. Buildable and highly pigmented, it takes you from soft and natural to bold and dramatic brows. Fast drying and long-lasting, it contours, fills and defines without ever budging.
The Formula
Castor oil and vitamin E nourish hair and skin while you shape, and a blend of botanical extracts – rosemary, oregano, thyme and lavender – keeps brows cared for underneath the color. Plant waxes give the formula its long wearing, smudge-proof hold.
The 3 Shades
02 LIGHT
04 MEDIUM
06 DARK
One step, full brow.
WOW BROW BROW POMADE
WOW BROW shapes and colors in one step – with a creamy, smudge-proof formula that glides on skin and grips hair. Buildable and highly pigmented, it takes you from soft and natural to bold and dramatic brows. Fast drying and long-lasting, it contours, fills and defines without ever budging.
The Formula
Castor oil and vitamin E nourish hair and skin while you shape, and a blend of botanical extracts – rosemary, oregano, thyme and lavender – keeps brows cared for underneath the color. Plant waxes give the formula its long wearing, smudge-proof hold.
The 3 Shades
02 LIGHT
04 MEDIUM
06 DARK
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High-Performance Natural Makeup. Vegan. Cruelty-Free. 🖤 Berlin
About
Makeup is a form of expression.
It adapts to you.
HIRO makes intuitive, high-performance natural products, buildable, versatile, reduced to what matters.
Skin looks like skin. No perfection, only individuality.
Founded in Berlin 🖤
Office
Visits
Pettenkoferstraße 12
10247 Berlin, Germany
Company
HIRO Cosmetics
by Flowing Cosmetics Vertriebs GmbH
Pettenkoferstraße 12
10247 Berlin
Conversation
[email protected]
+49 30 552 74 320
High-PerformanceNatural Makeup. Vegan.Cruelty-Free. 🖤 Berlin
Makeup is a form of expression.
It adapts to you.
HIRO makes intuitive, high-performance natural products, buildable, versatile, reduced to what matters.
Skin looks like skin. No perfection, only individuality.
Founded in Berlin 🖤
Visits
Pettenkoferstraße 12
10247 Berlin, Germany
Company
HIRO Cosmetics
by Flowing Cosmetics Vertriebs GmbH
Pettenkoferstraße 12
10247 Berlin
[email protected]
+49 30 552 74 320